TESTIMONIALS & CASE STUDIES

Collect customer testimonials without asking for their camera

The reason your case study pipeline is empty is not that customers dislike you. It is that you asked them to be on camera.

Unlimited surveys and questions, free. No credit card.

0
cameras to turn on
~4
minutes for a full case study
Their
words, quotable verbatim

Camera-shy is not the same as unwilling

Ask a happy customer for a video testimonial and you are asking them to find good lighting, tidy the room behind them, and perform. Most decline, and the ones who agree deliver something stiff.

Ask for their voice and the ask collapses to something they do every day. The same customer who ignored the video request answers four voice questions on the walk to lunch.

A case study interview in four minutes

The questions a case study needs are always the same: what was it like before, what changed, what happened as a result. Sent as a voice survey, that is a four-minute ask instead of a scheduled interview and a transcript to chase.

You get their exact phrasing, which is the part that makes a quote sound like a person rather than a marketing department.

Consent, and what you do with the audio

Ask permission in the survey itself — a multiple-choice question for whether you may quote them, and by name or anonymously. The answer is stored with the recording, so it is never a question later.

Export the audio and the answers together, or pull them through the API into wherever your marketing team already works.

START FROM THESE

Testimonials questions worth asking

Six open questions is roughly four and a half minutes of someone’s time. Copy these straight in and edit them to sound like you.

  1. What was the situation before you started using us?
  2. What made you decide to try something new?
  3. What has changed since?
  4. Is there a specific result or number you could point to?
  5. Who would you recommend this to, and why?
  6. May we quote you? By name, or anonymously?
QUESTIONS

Common questions

Why voice instead of video testimonials?
Because most customers say no to video. Audio asks far less — no lighting, no tidy room, no performance — so more people say yes, and what they say sounds more like them.
Can I use the recordings publicly?
Ask in the survey. A choice question covering whether you may quote them, and under what name, keeps the permission attached to the recording itself.

Start free, today.

Unlimited surveys and questions, no credit card. Write six questions and send the link.

Unlimited surveys and questions, free. No credit card.