A voice of the customer programme in your customers’ actual voices
Most voice of the customer platforms listen to tickets, reviews and survey text. This one listens to customers.
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The category is called voice of the customer and contains no voices
A voice of customer platform usually means text analytics: it reads support tickets, review sites and survey comments, and clusters them into themes. That is genuinely useful, and it is also entirely second-hand. Every source it reads was written by someone doing something else.
The phrasing your customers use for their own problem is the most valuable copy your marketing will ever have, and it does not survive being summarised. It survives being recorded.
Ask directly, and keep what comes back
Candid Reply collects open-ended answers as audio. You hear the words customers choose, the order they put them in, and the emphasis they land on — the raw material for positioning, messaging and product naming.
It works at a scale calls do not. Sending forty personal links costs you one afternoon and each customer four minutes, where forty scheduled calls costs you a month.
Feed it into whatever you already run
Export every answer as CSV with an audio URL per recording, or drive the whole thing through the API — create the survey, mint the invite links, pull the responses back — without a person opening the interface.
There is also an MCP server, so an AI assistant can run the programme end to end: draft the questions, invite the list, and summarise the themes when the answers arrive.
Voice of customer questions worth asking
Six open questions is roughly four and a half minutes of someone’s time. Copy these straight in and edit them to sound like you.
- How would you describe what we do to someone who has never heard of us?
- What were you doing before you found us?
- What problem were you actually trying to solve?
- What nearly stopped you from buying?
- What has surprised you since you started using it?
- What would you miss most if it disappeared tomorrow?
Common questions
- What is voice of customer software?
- Software for collecting and organising what customers say about your product. Most of the category analyses text that already exists — tickets, reviews, survey comments. Candid Reply collects new answers directly, as audio, so nothing is lost to paraphrase.
- How many customers do I need for this to be useful?
- Twelve is usually enough to hear the same phrasing repeat. Because nothing needs scheduling, twelve is an afternoon of work rather than a quarter.
Related solutions
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Unlimited surveys and questions, no credit card. Write six questions and send the link.
Unlimited surveys and questions, free. No credit card.